KPIs are metrics that tell you if your company is heading in the right direction.
Essential KPIs by area
Sales
- Conversión rate
- Average ticket
- Average sales cycle
- Customer acquisition cost (CAC)
Operations
- Average delivery time
- Order error rate
- Operational efficiency
- Incident resolution time
Finance
- Gross margin
- Monthly cash flow
- Collection rate
- Recurring revenue (MRR/ARR)
How to implement
You dont need a complex BI system. A dashboard integrated into your management system showing the 5-8 most relevant KPIs is enough to start.



