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    KPIs for companies: what to measure and how to use data to grow

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    KPIs para empresas: que medir y como usar los datos para crecer

    KPIs are metrics that tell you if your company is heading in the right direction.

    Essential KPIs by area

    Sales

    • Conversión rate
    • Average ticket
    • Average sales cycle
    • Customer acquisition cost (CAC)

    Operations

    • Average delivery time
    • Order error rate
    • Operational efficiency
    • Incident resolution time

    Finance

    • Gross margin
    • Monthly cash flow
    • Collection rate
    • Recurring revenue (MRR/ARR)

    How to implement

    You dont need a complex BI system. A dashboard integrated into your management system showing the 5-8 most relevant KPIs is enough to start.

    KPIsmetricsdatadecisión making

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